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Why OpenAI acquired Jony Ive's startup and what it means for the industry

Product Craft w/ Ian Wharton

“What Sam Altman is paying for is what AI cannot yet give — humanity, taste,  and curation. Finally, that is an all-singing, all-dancing proof that  designers should have a seat at the table.”

Today’s episode is with Ian Wharton — Designer+Founder, CEO of Aide Health.

We covered a lot of ground:

  • The OpenAI x Jony Ive deal — and what it signals about design’s value in an AI-led world

  • Why designer-founders are uniquely positioned to tackle big societal challenges

  • The unglamorous but essential truth about luck, rejection, and resilience in any founder journey

  • How multidisciplinary thinking (not narrow specialization) is shaping the next generation of teams

  • Why writing remains a transformative tool for designers to sharpen thinking and amplify impact

We also got into Ian’s personal story:

  • What prompted to start Aide Health

  • How the idea was validated within healthcare’s complex landscape

  • Why choosing the right co-founder isn’t just about skills — it’s about trust, chemistry, and shared resilience

If you’re curious about where design is heading, what it really takes to build something meaningful, or why more designers should step into founder roles — this one’s for you.

Ian Wharton:
Website: www.ianwharton.com
Course: www.ianwharton.com/sell-the-idea
LinkedIn: www.linkedin.com/in/ianjwharton/
Substack: www.substack.com/@ianwharton

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