"The product is not the most important thing in that person's life at that moment."
This episode of Product Craft is with Brandon Harwood from IBM Innovation Studio. Brandon discusses his journey from psychology to user experience design, emphasizing the importance of understanding human behavior and mental models in creating effective designs. He explores the role of empathy in design, the significance of workshops in facilitating collaboration, and the challenges of personalization in user experience. Additionally, he reflects on the future of AI in design and the need for designers to maintain a deep understanding of their craft while navigating the evolving landscape of technology.
Brandon brings a fascinating perspective shaped by his psychology background and years of experience leading design thinking workshops and innovation at IBM.
Watch on Youtube:
Key takeaways:
Journey from aspiring psychiatrist to UX Designer
How mental models offer deeper insights than traditional personas
Concepting potential futures and design fiction
Brandon's thought-provoking concerns about AI's impact on creativity and craft
IBM Innovation Studio's approach to facilitating design thinking
Effective workshop facilitation and creative collaboration techniques
Brandon challenges us to remember that we're designing for full human beings with complex lives, not just "users" interacting with our products.
Brandon Harwood:
https://www.bah.design
https://www.linkedin.com/in/brandon-harwood/
Arseni Harkunou:
Website: https://www.arseni.com
LinkedIn: https://www.linkedin.com/in/arseni/
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