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Market Makes the Product: Insights from an Ex-Humane & Apple Designer

Product Craft w/ Pierluigi Dalla Rosa

In this episode of Product Craft, I sit down with Pierluigi Dalla Rosa — a hardware interaction designer, inventor and entrepreneur.

Pier brings a rare blend of artistic vision, leadership, and technical mastery, with a career that spans Apple, NIO, Panasonic, and, most recently, Humane — where he worked on one of the boldest (and most talked-about) hardware launches in recent years.

We explore:

  • The hard-earned lessons from Humane and why even top-tier teams can struggle without market fit

  • Pier’s own venture: launching a minimalist air quality sensor grounded in the philosophy of calm technology

  • The hidden challenges (and surprising joys) of manufacturing, shipping, and scaling physical products

  • What it’s really like working at Apple and the unique culture behind its innovation machine

  • Pier’s thoughts on voice interfaces (spoiler: he’s not convinced they’re the future) and contextual computing

  • The value of serendipity… and so much more!

If you’re curious about the intersection of craft, hardware, software, and entrepreneurship — this episode is for you.

Pier
Linkedin: www.linkedin.com/in/pierdr/
Website: www.pierdr.com

Arseni
Linkedin: www.linkedin.com/in/arseni/
Website: www.arseni.com

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